Aujourd'hui Demain
Paris, France · Roquette
Insider Compass
An expert assessment built on data, context and gastronomic judgement.
About Aujourd'hui Demain
A groundbreaking 100% vegan concept store in the 11ème arrondissement that's rewriting the rules of plant-based dining in Paris. Since opening in 2017, Aujourd'hui Demain has built a devoted following by offering creative French classics reimagined without animal products—croque monsieurs, filet mignon, mac and cheese carbonara—alongside a curated boutique stocking ethical fashion, natural wines, and vegan groceries. The hybrid space functions as restaurant-café, épicerie, bookstore, and community hub, hosting tastings, workshops, and exhibitions that celebrate a holistic approach to sustainable living. It's for curious omnivores and committed vegans alike who want to see just how far plant-based technique has evolved.
Good to know
Book ahead or arrive right when they open—waits can exceed an hour during lunch and weekend brunch, and they prioritize reservations over walk-ins.
The Insider Compass
Four dimensions, each assessed independently against the same criteria everywhere we rate.
Plate
The kitchen demonstrates serious technical proficiency in plant-based umami building and texture work—think scrambled tofu that mimics egg's silky curd, or a mi-cuit au noisette with molten hazelnut filling that rivals any traditional fondant. Standouts like the mac and cheese carbonara showcase a light, creamy sauce free of the gumminess that plagues lesser vegan attempts, while the vegan lobster and filet mignon reveal sophisticated protein analogue work. Portions are generous, flavors bold and unapologetically rich, though the decadence can feel overwhelming if you over-order.
Vibe
LivelyThe atmosphere buzzes with genuine enthusiasm and community energy, particularly during weekend brunch when the small dining room fills with a mix of locals, travelers, and plant-curious Parisians. Seating is intimate and slightly snug, especially on the outdoor terrace, creating a convivial if occasionally cramped environment. The boutique element adds browsing appeal—you might find yourself perusing vegan cookbooks or natural cosmetics between courses, and staff occasionally burst into song, brightening the mood.
Service
The team works with warmth and evident passion for the mission, though pacing can lag during peak hours when the small brigade gets slammed. Servers are multilingual and accommodating, eager to guide newcomers through the menu's plant-based twists on French staples. Expect genuine hospitality over polished formality—they'll find you a table even when it looks impossible, though solo diners may face longer waits than pairs.
Setting
The space marries cozy café aesthetics with retail functionality, featuring intimate wooden tables, greenery-filled corners, and shelves stocked with curated vegan products that blur the line between dining room and épicerie. Natural light floods the front windows along rue du Chemin Vert, while the back opens into a small boutique area with clothing racks and beauty displays. It's casually stylish without pretension, designed for lingering over a blue vanilla latte while browsing cookbooks or ethical fashion finds.
These four dimensions are a handful of the attributes we review. The Insider Rating also draws on research the compass does not display — among them the wine programme, the size and quality of the cellar, the location, and how long the house has operated. It is not an average of the scores above.
Go for
- Serious plant-based technique that challenges preconceptions about vegan cuisine
- French classics reimagined without compromise—croque monsieur, carbonara, filet mignon
- The hybrid concept store experience: dine, shop ethical fashion, stock up on organic wines and vegan groceries
Don't go for
- A quick, quiet meal—waits are common and the buzz runs high during peak hours
- Light, delicate eating—portions are generous and flavors run rich and bold
Details
42 Rue du Chemin Vert, 75011 Paris, France
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